Born in art. Found again by the sink

The Story Behind Melting Time

A cloth left over the faucet, slowly softening — and suddenly, those melting clocks come to mind.

Our Melting Time collection catches what quietly passes, translating soft, drifting time into hand towels, bath mats, keychains, and other small objects for daily life.

Time never stayed inside the painting. It slipped into the moments you touch every day.

Melting Time flannel area rug cream white Dalí inspired melting clock Hello Pepper

The Design

A melting clock. On your floor. In cream white.

Dalí's most iconic silhouette — fluid edges, Roman numerals, time coming quietly undone — is embroidered across a soft flannel ground with blue border accents that frame the whole piece like a painting.

Step on it every morning. Let guests notice it mid conversation. Move it from room to room until it finds its place.

Some art belongs on walls. This one belongs wherever you walk.